SBK Sportsbook Promo 2025

SBK Sportsbook continues to carve out a unique position in the US sports betting market, powered by Smarkets, an established technology company with over 15 years of experience in the industry. Unlike the now-defunct PointsBet, which was acquired by Fanatics in 2024, SBK has maintained its focused approach, operating exclusively in Colorado and Indiana while building a reputation for offering some of the best odds in the market.

Current Market Position and Availability

SBK Sportsbook is currently live in Colorado and Indiana only, having been approved by the Colorado Division of Gaming and Indiana Gaming Commission respectively. While the company has secured licensing in Iowa, no official launch date has been communicated. This limited geographic footprint stands in stark contrast to other major operators.

The app-only platform has gained recognition for its mobile-first approach, offering a clean, intuitive interface that prioritizes user experience. With over 100,000 downloads on Google Play, SBK has built a loyal user base despite its limited availability.

Competitive Advantages: Best-in-Class Odds

SBK's primary differentiator remains its commitment to offering superior odds. The platform leverages Smarkets' betting exchange technology to provide what many consider market-leading odds. Reviews consistently highlight that SBK often outperforms major competitors in odds comparison, with users frequently finding better value than established brands like DraftKings and BetMGM.

The platform's unique Price+ feature allows users to compare odds across multiple sportsbooks, showing when SBK offers the best available price and even when competitors have better odds. This transparency has earned significant praise from experienced bettors who value getting maximum value from their wagers.

Current Promotional Offerings

Welcome Bonus: Bet $20, Get $100 in Free Bets

SBK's current welcome offer provides new customers with $100 in free bets when they deposit and wager $20. This promotion requires:

• Minimum first deposit and bet of $20

• Qualifying odds of -200 or greater

• Available to new customers only in Colorado and Indiana

• Free bets expire after 90 days

• Free bets must be used in qualifying denominations

The bonus structure eliminates traditional risk-free bet requirements, meaning customers receive their free bets regardless of whether their initial wager wins or loses. This approach has earned high marks from industry reviewers who appreciate the straightforward terms.

Ongoing Promotions

Unlike promotional-heavy competitors, SBK focuses on ongoing value through competitive odds rather than frequent bonus offers. The platform occasionally offers:

• Zero-margin odds on select games

• Odds boosts on popular markets

• Parlay insurance features

• Enhanced odds for major sporting events

Banking and Payment Options

SBK supports a streamlined selection of deposit and withdrawal methods:

Withdrawal options mirror deposit methods, with most transactions processed within 1-2 business days. The platform's closed-loop policy requires withdrawals to be processed through the same method used for deposits, in line with industry anti-fraud standards.

Sports Coverage and Betting Markets

SBK offers comprehensive coverage of major US sports:

• NFL (including college football)

• NBA and NCAAB

• MLB

• NHL

• UFC/MMA

• Golf (PGA Tour)

• Tennis

• Soccer (MLS, Premier League, Champions League)

• Motorsports

• Esports

The platform provides extensive market depth with dozens of betting options available for major events, including standard moneylines, spreads, and totals, plus comprehensive prop betting markets.

Customer Support and User Experience

SBK maintains multiple customer support channels:

• Live Chat: Available 24/7 through the app for logged-in users

• Email: [email protected]

• Phone: 720-213-6164 (9:00 AM - 12:00 AM daily)

• Social Media: Twitter @sbk, Facebook @SBK.bet

The platform's help center provides comprehensive FAQs and troubleshooting guides, while customer service representatives are known for being responsive and knowledgeable.

Responsible Gambling Features

SBK has implemented comprehensive responsible gambling measures:

• Account limits for deposits, wagers, and losses

• Self-exclusion options (temporary and permanent)

• Reality checks and time-based reminders

• Direct links to problem gambling resources

• Staff training on identifying problem gambling behaviors

The platform accepts only customers 18 years and older and uses geolocation technology to ensure compliance with state regulations.

How SBK Compares to the Competition

SBK has maintained its independent operation, focusing on sustainable growth through superior odds rather than aggressive marketing. This approach has resulted in:

• Higher customer satisfaction among serious bettors

• Lower customer acquisition costs

• More sustainable business model focused on long-term profitability

• Consistent product quality without the disruption of major acquisitions

Future Expansion Plans

SBK executives have indicated plans to use data from Colorado and Indiana launches to refine their product before expanding to additional states. The company has secured licensing in Iowa and continues to evaluate opportunities in other regulated markets.

Terms and Conditions Summary

Key Terms for New Customers:

• Must be 18+ and located in Colorado or Indiana

• One welcome offer per person/household

• Free bets expire after 90 days if unused

• Standard terms and conditions apply

• Promotional offers subject to change

Important Disclaimers:

• Gambling can be addictive. Please gamble responsibly

• If you or someone you know has a gambling problem, call 1-800-GAMBLER

• Visit www.ncpgambling.org for additional resources

• SBK is licensed and regulated in Colorado and Indiana

Conclusion

SBK Sportsbook has established itself as a premium option for serious sports bettors who prioritize getting the best possible odds over flashy promotions. While its limited geographic availability may restrict access, customers in Colorado and Indiana benefit from a professionally operated platform that consistently delivers superior value.

The platform's focus on technological excellence, competitive odds, and responsible customer service positions it well for future growth as more states regulate sports betting. For bettors seeking maximum value from their wagers, SBK represents one of the best options currently available in the US market.